Ben Raskin – Emoto Labs

Portfolio Highlight

Benjamin Raskin

Product Manager

“Fall in love with the problem, not the solution”- Uri Levine”

Counselora

A suite of tools to help school counselors create their counseling plan, share resources and access professional development.

● Led development of B2C SAAS product to enable school counselors to create their counseling plan and share resources which grew to 1250 counselors

● Conducted customer interviews, user metric analysis and market research and led iterations across engineering and design which increased user acquisition by 300%

● Coordinated agile product planning and execution with team members which reduced development time of MVP by 30%

● Set up Google analytics dashboards and analyzed metrics to measure feature performance leading to changes that increased retention by 50%

● Facilitated stakeholder meetings and weekly scrums with cross-functional team to develop go to market strategy and monitor progress which increased productivity by 20%

The Friendi App

Empowering guardians of individuals with special needs to find friends for their loved ones and explore resources.

● Headed development of B2C SAAS product to enable individuals with special needs to find friends and explore resources which grew to over 1000 members

● Directed team of 1 full time engineer and 2 design contractors and formed strong relationships with stakeholders

● Interpreted data to understand KPI failures and worked with engineering and design to remedy issues from coding enhancement to loading speed which led to increase in positive user feedback.

● Managed all user, vendor and stakeholder relationships, negotiating terms, scope and deadlines.

● Established key relationships with news outlets which lead to temporary increase in user acquisition by

1000% and reduced marketing spend by 80% with focus on public relations.

Concept Development

I like exploring possibilities

Achievia

Achievia is a data driven survey platform for schools to measure the social, emotional and academic needs of children.

(Concept) Tourbot

Tourbot is the worlds first social tour app. Make tours, and re-live the days (tours) of influencers and your peers alike.

(Concept) Hey Toto

Hey Toto is the family oriented student planner which offers a fun student academic planner that includes a parent app for creating incentives and monitoring children’s progress.

(Concept) Intercession

Intercession connects the community around drug and alcohol addiction. Locate sponsors, service providers, events, and much more. Together we can solve drug addiction.

My Experience Includes:

Product Development

I am passionate about every aspect of product development and utilize Agile and Lean methodology to organize projects, control for time, cost and results.

SAAS+

I have development experience with Web, iOS and Android. I have a deep understanding of the iterative process to create great products.

UI/UX Design

I have a large amount of experience with UI/UX. I have a high standard for design, user experience, brand consistency, and function. I have worked with many designers to achieve quality results for my projects.

Metric Analysis

I understand key metrics and can develop experiments to test low cost ways of increasing key metrics such as retention, app actions, acquisition, and more.

Marketing & PR

Aside from market research and marketing strategy, I also have experience with online advertising methods such as google analytics, social PPC, SEO, growth hacking, EDDM, OOH advertising, etc. I am also familiar with other ways of generating PR such as through news outlets.

My Product Management Approach

Scrum

I utilize Scrum development methodologies to reduce development hangups, increase transparency and improve results. I value:
Sprints to energize the team
Transparency & open collaboration
Team work & problem solving
Individuals and Interactions over processes and tools